Walk through the hallways of a school or the aisles of a store on a cold November morning, and you’ll probably spot someone with a Starbucks cup in their hands. From its Pumpkin Spice Latte to any other TikTok viralized drink, Starbucks has become an integral part of the lifestyles of teens. But behind the holiday drinks and limited-edition cups is a company using careful and thoughtful strategies to keep teens hooked. "I definitely used to go to Starbucks a lot more than I do now. Now, I find myself going there usually once a week or more if I’m hanging out with friends over the weekend,” said one high school junior. “Something that keeps me coming back is their seasonal menus, such as the fall and Christmas menus.” Competitive advantages are critical to what makes a company stand out from competitors in the minds of customers. For Starbucks, that advantage isn't just the quality of their coffee; it's the experience. Starbucks presents itself as a “ third place ”, essenti...
The Business Blueprint Magazine The Business Blueprint Magazine is a bold new student-led publication designed to bring financial education and business insight directly to teens. This premiere issue features a Teen Investing Guide, case studies of major brands, and an exploration of AI’s impact on business innovation. Tailored for ages 12–18, the magazine is packed with original content, bold visuals, and real-world strategies to empower the next generation of thinkers, investors, and entrepreneurs. Open in Canva ⤢ ✕